Discover the secrets behind crafting emails that not only catch the eye but also resonate deeply with your member's expectations. We’ll dive into 10 essential design best practices and explore 10 innovative A/B testing strategies to refine your understanding of member preferences through solid data. Walk away with a design checklist and ideas from Association case studies on how A/B testing can revolutionize your email campaigns.

Target Audience:
- Marketing Professionals
- Communications Professionals
- Membership Professionals
- Any Association staff interested in learning more about email marketing

Takeaways:
- Learn critical design best practices that enhance the visual appeal and effectiveness of emails, ensuring they align with member expectations.
- Receive practical ideas from association case studies, demonstrating how A/B testing can transform email marketing strategies for better engagement and results.
- Take away a design checklist to help revolutionize your email campaigns.

Presenter: Amber Worthen, CEO, Email Maven